Twenty years of making big websites make sense.
Roadmap, search, and AI visibility, then what happens after the click: usability testing, heat maps, and the analytics to prove any of it worked. Accessibility throughout, because it was never optional. Currently Senior Website Manager at Global Fishing Watch.
- Based
- Grand Rapids, Michigan
- Focus
- Web strategy, UX research, AI search visibility, accessibility
- Ships with
- GA4, WordPress, Next.js, Swift, AI tooling
- Open to
- Web strategy roles at mission-driven teams
- Reach me
- dave.poortvliet@gmail.com
LinkedIn · Resume PDF
Selected work
06 projects · All work| Project | Years | Role | Stack | Outcome |
|---|---|---|---|---|
| Global Fishing WatchPublic transparency platform showing where commercial fishing actually happens, worldwide.Read more about Global Fishing Watch →globalfishingwatch.org ↗ (opens in a new tab) | 2023– | Senior Website Manager | Web strategy, WordPress | +73% users YoY |
| Trailside BirdingStatic birding and trail guide pairing AllTrails routes with eBird species hotspots.Read more about Trailside Birding →trailsidebirding.com ↗ (opens in a new tab) | 2025– | Solo: build, content, SEO | Next.js 16, MDX | 8 regional guides |
| Drive AQILive air quality on the CarPlay Dashboard, built on iOS Live Activities.Read more about Drive AQI →driveaqi.com ↗ (opens in a new tab) | 2026 | Solo developer | Swift, SwiftUI | Live on the App Store |
| Just FrameA full-screen iOS slideshow that turns any idle iPad into a photo frame.Read more about Just Frame →davepoortvliet.com/just-frame → | 2026 | Solo developer | Swift, SwiftUI | Live on the App Store |
| Clean DesktopA macOS menu bar app that clears your desktop into a dated archive without deleting anything.Read more about Clean Desktop →cleanmacdesktop.com ↗ (opens in a new tab) | 2026 | Solo developer | Swift, SwiftUI | Free, v1.0 shipped |
| Luck Dragon GamesSmall game studio. Debut title TinyAttack.com.Read more about Luck Dragon Games →tinyattack.com ↗ (opens in a new tab) | 2022– | Co-founder | PHP, JavaScript | TinyAttack.com shipped |
By the numbers
20+Years building
for the web
73%Active user growth,
year over year
1.35MUsers reached
in three years
10+Years as an
Inclusion Advocate