Writing
Notes, mostly about doing this well.
Web strategy, accessibility, measurement, and the occasional side project postmortem. Short pieces, published when I have something specific to say.
Over 90% of our visitors never see the homepage
We asked how people actually use the Global Fishing Watch website. Most of them skip the front door entirely, and the ones who use it mostly want one thing.
Governance is a permission model, not a policy document
Most web governance programs are a document nobody reads. What actually governs a decentralized, multi-site web presence is what the CMS permits, what the templates make easy, and who has to say yes.
Most of my traffic was my own server
I launched this site with no analytics script and read the raw access logs instead. Sixty percent of the traffic turned out to be the server talking to itself.
Accessibility is a process problem, not an audit problem
Every accessibility audit I have seen produces a list nobody has time to fix. The fix is upstream, in the process that generated the list.